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Understanding and Appreciating Attack Ads

Justin Trudeau’s early days in Parliament as the new Leader of the Liberal Party were accompanied by Conservative Party attack ads. Attack ads criticize personal attributes of their targets rather than the policies they might promote. All political parties use attack ads, but the Conservative ads have been harsh and effective. Mr. Trudeau is the 4th Liberal leader in a short time, each of whom were the objects of strong attack ads. Mr. Trudeau follows Stephane Dion, Michael Ignatieff and interim leader Bob Rae, who took over after Mr. Ignatieff lost his seat—and Official Opposition status—in the 2012 election. Read the rest of this entry